Back in 2003, Peter Dukes, a then product manager at Starbucks, led a small group in brainstorming a new drink to add to the chain’s fall espresso menu. They filled the research and development space (a.k.a. the “Liquid Lab”) with…
“I am pumpkin. I am spice. I am nice,” says a recording of a nice old man on the other end of the Starbucks hotline. “I am a pump-CAN, not a pump-CAN’T,” he continues on the meditation section of the…
