Back in 2003, Peter Dukes, a then product manager at Starbucks, led a small group in brainstorming a new drink to add to the chain’s fall espresso menu. They filled the research and development space (a.k.a. the “Liquid Lab”) with…
People look forward to the Pumpkin Spice Lattes year-round. Some might argue they are just as loved as the red holiday cups, if not more. You might even say that the PSL marks the beginning of not just fall, but…
“I am pumpkin. I am spice. I am nice,” says a recording of a nice old man on the other end of the Starbucks hotline. “I am a pump-CAN, not a pump-CAN’T,” he continues on the meditation section of the…
